Comments on: Featured: Rik Cordero

By: Daily Recap - 1/10/08 at SNICKA.com

Daily Recap - 1/10/08 at SNICKA.com — Thu, 10 Jan 2008 22:24:24 +0000

[...] Featured: Rik Cordero [...]

By: Fresh For ‘08! | The Smoking Section

Fresh For ‘08! | The Smoking Section — Mon, 07 Jan 2008 14:37:35 +0000

[...] Rik Cordero sits down with illRoots for an interview. [...]

By: OJ LOOPZ

OJ LOOPZ — Sun, 06 Jan 2008 21:48:20 +0000

props on dropping the follow up answer/comment cordero….much respect for doin that

By: h.e.r.

h.e.r. — Sun, 06 Jan 2008 00:30:32 +0000

“its about capturing that humanity and listening and caring, that’s what really separates us.” thats true, three21media really is passionate about pleasing the artist, i love their work, a great cast of dedicated workers

“Man listen” ashame that you feel that way. There is no clown effect to rik or three21, can you do this? with a low budget? and actually recieve offers, continuously

i’m ready for that cons & john legend video to drop!
lovelove

good read*

By: Leone

Leone — Sat, 05 Jan 2008 15:22:02 +0000

I started out in engineering too, and then went into literature for a while and now in film school. You dont notice it right away but what they teach you in engineering really helps out in film school if you have to produce your short films. All the organization and paperwork is crazy and you need to organize that shit efficiently. It might sound like a basic skill but it’s not. I see a bunch of kids whose projects go awry cuz their organization skills are not top notch.

Anyway, good interview, inspiring. Although I have a question for Rik. In those years where you weren’t “making any money” before the video thing blew up, how did you get by?

By: Man listen

Man listen — Fri, 04 Jan 2008 21:00:53 +0000

Son is a hack. He just a dude with a camera if you ask me. Dan The Man is the king of all low budget hip-hop videos who is 1,000 times more talented that this clown.

By: Maza

Maza — Fri, 04 Jan 2008 16:58:36 +0000

good read.
il watch for this dude.
props on the AP vid

By: ProHipHop: Hip Hop Business

ProHipHop: Hip Hop Business — Fri, 04 Jan 2008 16:10:00 +0000

Rik Cordero on Art, Commerce …

illRoots has a nice interview with Rik Cordero in which he discusses his video company, Three21 Media: illRoots:What do [you] think separates Three21 from any other production company out right now? Rik Cordero:I think what separates us is that we care…

By: Rik Cordero

Rik Cordero — Fri, 04 Jan 2008 14:27:13 +0000

Hey Praverb…that’s exactly it. Engineering had me lost so I ended up dropping out after a year and semester. I thought I would follow my dad’s footsteps as an architect but I was terrible at math and algorithms and all that. The left side of my brain took control and I went to art school. I learned a lot of fine art stuff but as far as filmmaking all of that was just through trial and error. I have a lot of peers who went to film school and although it is definitely a great path, I think that if I did that I would have been conditioned to shoot a certain way. That I couldn’t tell a story without thousands of dollars of equipment. Three/21 is here to change that mentality. When you hear a great song on the radio and you feel the shit, what’s the first thing that comes to your mind? Wow that song must have been recorded in a 50,000 dollar studio?? Or man what piano did they use, that must have been the 45,000 dollar Korg Triton 5,000! Nah you instantly feel an emotion, it doesn’t matter what the musician created it on. It should really be the same with film, it’s an artfom. It’s just that the labels have tried to condition us into thinking that great art can only be produced with their help and their money. Especially in Hip Hop. That’s all going to change in 08 for sure and if I can inspire a slew of kids to grab whatever camera they can get a hold of and shoot with all their heart, that’s all I could ever ask for. Peace!

Rik
http://www.youtube.com/three21media

By: Praverb

Praverb — Fri, 04 Jan 2008 08:15:31 +0000

I agree with you Slake, I can see the computer graphics link but the engineering link has me lost. I enjoyed the interview, Rik Cordero is very talented.

By: slake

slake — Thu, 03 Jan 2008 23:13:25 +0000

its interesting how he was doing engineering, then computer graphics, then suddenly veered off onto directing. There seems no correlation.
but kool feature

By: OJ LOOPZ

OJ LOOPZ — Thu, 03 Jan 2008 20:15:11 +0000

real good interview……cordero said a lot, real interesting