J.D. And Travis Barker Pair Up For So So Clothing
Producer/songwriter Jermaine Dupri is putting out a different type of creation on buyer’s with his new So So Def clothing line.
The limited edition collection, which will include co-branded hoodys, t-shirts, hats, belts and belt buckles, will be sold at 200 stores throughout the U.S. beginning in April.
This is Dupri’s first fashion line, as he partners with Travis Barker’s clothing company, Famous Stars and Straps, for the project.
The two developed the concept and created the designs for the Famous Stars and Straps and So So Def line, which was unveiled earlier this month at the MAGIC fashion and apparel trade show in Las Vegas.
Dupri’s clothing line comes on the heels of his appointment as the new president of Island Records Urban Music, a new division of the Island Def Jam Music Group (IDJ).
March 6th, 2007 at 2:19 pm
Well J.D. is tryna branch outside of hip hop that’s awesome because why should he be one dimensional as a producer. So I can’t wait to see what the outcome of this is. Cause I love some rock music from time to time. J.D. just doing the damn thing after his job at Virgin fell through. Gon’ head then lol.